Shivani Parashar, Senior Research Analyst at Counterpoint Research, emphasized that 84% of respondents understand the role of chipsets and that consumers are willing to pay for faster, more efficient devices. This is noteworthy since ´ó½²©²ÊÍøÕ¾ currently dominates the Indian smartphone market with over a 50% market share.
With the rise of generative AI, smartphones are experiencing a new wave of performance demands, driving chipset makers to develop NPU hardware to support intelligent, secure, and personalized experiences. Over 80% of respondents are aware of ´ó½²©²ÊÍøÕ¾'s AI initiatives.
